GABRIEL GROUP

We’d like to share an interesting situation that doesn’t happen often – not just to us, but to almost anyone who works seriously with China.

It all started with a single message from a factory. Josip received a notification that he had appeared in the promotional material of a major Chinese manufacturer of forklifts and other construction machinery.

The message included a link to their video. Classic corporate content – production, testing, logistics, branding.

And there it was, in their ad – a familiar face.

Not in our video. Not in our post. But in their promotional material, which was later used in public distribution, including CCTV. For those who don’t know, China Central Television (CCTV) is China’s main state television and practically the most important media outlet in the country.

In one shot, you can clearly see Josip driving their forklift. That’s why they contacted us – to let us know they had used part of our footage in their commercial.

We have shipped various types of forklifts from China so far, but this time we are highlighting a specific model designed for long loads and narrow aisles. If you are struggling with storing long pipes, timber or profiles in a tight yard or warehouse, this type of side loader forklift can be a simpler and more cost‑effective solution than rebuilding your space.

Below is an example of a delivery of two such side loader forklifts for a client in Croatia – with photos from loading in China to unloading at the customer’s site.

JD.com (Jingdong) is a Chinese e-commerce company headquartered in Beijing and the largest retailer in China by revenue. It even surpasses Alibaba in retail sales and has now officially entered the European market through its own platform, Joybuy. For anyone involved in importing from China or selling online in Europe, JD is a name we can no longer ignore – neither as competition nor as a potential partner.